“We start from the place of a medical cannabis patient,” Wendy Bronfein says.
While cannabis is Curio’s business, the company preaches a holistic approach that goes beyond the drug. The company is among 14 licensed growers across the state and 102 dispensaries that have opened or are still setting up around the state. So which plant proves to be, kind of in a survival-of-the-fittest sense, the strongest and best-looking plant to … become the mother?”īronfein, 37, and her father, Michael, CEO of Curio Wellness, have watched their cultivation team perfect this process since they first began growing cannabis last year.Ĭurio, the business they co-founded, has been awarded a trio of state licenses to cultivate, process and dispense the drug.
“They all came from the same parent, but they’re all different. “You plant all these seeds and it’s almost like having a family with a bunch of kids,” says Bronfein. Singling out the right seedling to become the matriarch, or “mother plant,” for a full-fledged cannabis-growing operation is a lot like a family competition, says Wendy Bronfein, marketing director for Curio Wellness in Lutherville.
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